Fashion & Style

An overview of the Gucci fashion empire, including the history of the label and signature designs.

In fashion, the popularity of trends and labels comes and goes. Occasionally, however, a label achieves a large amount of success that allows them to remain at the top of the fashion industry. One of the most famous and easily recognizable fashion labels is Gucci. Blending the classic with the innovative, Gucci has been a part of the fashion world for nearly 100 years.

The House of Gucci was first created in 1906 in Florence, Italy. Founder and craftsman, Guccio Gucci originally used the shop as an outlet for selling leather goods to horsemen. In 1938, Gucci opened the first retail shop in Rome.

Gucci received much of its fame during the 1950’s and 1960’s under the supervision of Guccio Gucci’s two sons, Aldo and Rodolfo. During the 1950’s, Gucci became a staple of elegance with the creation of luxury handbags, shoes, and luggage. Gucci gained even more popularity in the 1960’s when legendary stars, such as Audrey Hepburn and Grace Kelly were photographed wearing the classic styles. During this time, Gucci earned its reputation as a status symbol.

In the 1980’s, Gucci began to experience a regression in both popularity and sales. At this time, an Arab investment company was able to purchase 50 percent of the fashion company from Guccio Gucci’s grandson, Maurizio.

In 1990, Gucci once again began to regain its reputation as an important and vital part of the fashion industry when Tom Ford joined Gucci as a designer of womenswear. In 1994, Ford took over as the fashion empire’s creative director. Under Ford’s supervision, Gucci gained recognition for being a brand for the wealthy and glamorous. During this time, Gucci became known for producing high quality products, including luggage, jewelry, clothing, fragrances, and eyeglasses. With the help of advertising, the label experienced an increase in sales.

In 2004, Ford left Gucci due to a contract renewal problem. Currently, the label is run by three of Ford’s proteges, Alessandra Facchinetti, Frida Giannini, and John Ray. Despite Ford’s departure, the company remains a major part of the fashion industry.

Much of Gucci’s appeal lies in its classic designs. One of the label’s most famous handbags is called the Jackie O. The popular shoulder bag earned its name after Jackie Kennedy was photographed carrying it. The bag still remains as an important part of Gucci’s collection. Similarly, the flora design was created for Grace Kelly and is still popular today.

Gucci’s designs are recognizable because of certain signature trademarks. Two of these trademarks are the double G logo and the red striped webbing that appears on many of the pieces. Another trademark of the label, the Gucci horsebit can be found on anything from shoes to watches and bags. As a symbol for the label, the horsebit refers back to the company’s early beginnings.

Known for high quality and having long been recognized as a symbol of prestige, the Gucci fashion label remains a vital part of the fashion industry. With both classic and new creations which are crafted from rich materials such as satin, crocodile, and velvet, Gucci reflects a unique sense of glamour that can be enjoyed by both men and women.

Written by Amy Campbell – 2002 Pagewise